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Helium 10

Productivityby Helium 10
Launched Mar 18, 2026 on ChatGPT

Helium 10 ASIN Insights brings Helium 10's product research data into ChatGPT — structured, visual, and action-ready. Paste an Amazon ASIN or product URL to get an instant performance snapshot: top keywords driving traffic, sales/price/BSR trends, review analysis, and a Listing Health Score with specific improvement points. Compare your product against up to 3 competitors side-by-side — see keyword gaps, pricing differences, rating comparisons, and where your listing falls short. Reports are rendered as interactive dashboards, not walls of text. Sign in with your Helium 10 account (Diamond plan or above) to unlock full reports. Free previews available for all users. Currently supports the Amazon US marketplace.

6ChatGPT Tools
Helium 10 Developer
ProductivityCategory

Available Tools

Asin Analysis Dashboard

asin_analysis_dashboard
Full Description

Use this tool only when the user expresses ASIN-level intent and provides, or is clearly expecting to provide, exactly ONE Amazon ASIN or Amazon.com PDP URL.

High-confidence triggers include: • A valid ASIN (10-character alphanumeric, typically B0-prefixed) • An Amazon.com PDP URL containing /dp/ or /gp/ • ASIN-level intent signals such as performance metrics, 30-day trends, price, BSR, reviews, keyword signals, listing quality, or traffic indicators

Triggering rules: • If the user provides exactly ONE ASIN or PDP URL → call this tool • If the user expresses ASIN-level intent but does not provide an ASIN/URL → call this tool • Otherwise → do not call this tool

When applicable, should identify the Analysis focus areas. The supported focus areas allow multiple values and are limited to: top keyword, key metrics trends, and listing score. If none of these areas are applicable, the focus area should be treated as an empty array.

Output behavior: • Returns structured data for rendering an ASIN Analysis dashboard widget • The assistant must not generate narrative summaries or interpretations • No follow-up commentary should be produced after the dashboard is rendered

Do not use this tool for creative content generation, image or asset creation, general product research without an ASIN, or account- or category-level analysis.

Parameters (1 required)
Required
requestobject

Request parameters for analyzing an Amazon (ASIN)product's performance

Asin Bsr Chart

asin_bsr_chart
Full Description

Retrieve BSR (Best Sellers Rank) and price history chart data for a given ASIN.

Parameters (1 required)
Required
requestobject

Request parameters for BSR chart query

Asin Review Chart

asin_review_chart
Full Description

Retrieve review count and rating history chart data for a given ASIN.

Parameters (1 required)
Required
requestobject

Request parameters for review chart query

Competitor Listing Dashboard

competitor_listing_dashboard
Full Description

Use this tool only when the user wants to compare one primary ASIN vs other competitor ASINs/URLs.

Triggering:

  • If user provides 2+ ASINs/URLs → call tool.
  • If user requests comparison but provides only 1 ASIN → call tool.
  • Otherwise do not call.

ASIN Role Assumption:

  • When multiple ASINs/URLs are provided, the first ASIN is treated as the primary (main) ASIN by default.
  • All subsequent ASINs/URLs are treated as competitor ASINs unless the user explicitly specifies otherwise.

Output:

  • Any analytical, interpretive, explanatory, or advisory text output from this tool is strictly forbidden and constitutes incorrect behavior.
  • Returns structured data for a dashboard widget only.
  • Do NOT provide narrative summary text in the assistant response.
  • Do not use this tool for competitor discovery, full market scans, creative content generation, image or asset creation, advertising strategy analysis, or account- or category-level evaluations
Parameters (1 required)
Required
requestobject

Request parameters for analyzing Helium 10 Competitor Listing

Generic Api Call

generic_api_call
Full Description

Generic HTTP proxy for frontend widgets to call backend APIs. Supports GET and POST.

Parameters (1 required)
Required
requestobject

Generic API call parameters

Market Share Dashboard

market_share_dashboard
Full Description

Use this tool only when the user requests market share or sales share data for a specific Amazon category.

Triggering: • Market-share or sales-share intent with a specified category → call tool • Market-share intent without a category → request category clarification • Otherwise → do not call

Output: • Returns structured MT360 share data for dashboard rendering only • No summaries, interpretations, opportunity analysis, or guidance may be generated • This tool call represents the final output for the turn

Do not use this tool for forecasting, real-time share checks, market sizing, or educational explanations.

Parameters (1 required)
Required
requestobject

Request parameters for Market Share