How are ChatGPT apps handling analytics and tracking?
ChatGPT apps allow companies to surface interactive experiences right inside AI chats: things like Zillow property cards, Uber ride options, or Instacart shopping carts. Each of these Apps has an approved list of external services (often called CSPs, or content service providers) that it's allowed to connect to.
That approved list is a window into what's actually running behind the scenes. We looked at those lists across all 212 active apps in the ChatGPT App Store to find out: which analytics tools are companies running inside their ChatGPT widgets? And which apps have built dedicated event tracking into their setup?
Most Apps Don't Use Third-Party Analytics in Their Widgets
Of 212 active apps, 123 (58%) have UIs and visual components. But only 23 of those — just 11% of all active apps — connect to any recognizable third-party analytics or monitoring service.
The overwhelming majority of approved domains are the company's own servers and image hosts. Most teams don't appear to be running tools like Google Analytics, Mixpanel, or Amplitude inside their ChatGPT widgets.
Which Analytics Tools Show Up
Here's what we found:
| Provider | # of Apps | What It Does |
|---|---|---|
| Amplitude | 5 | Product analytics |
| Datadog | 4 | Monitors if your app is working |
| Sentry | 4 | Catches errors and crashes |
| Google Analytics / GTM | 3 | Website traffic analytics |
| Statsig | 1 | A/B testing and experiments |
| Intercom | 1 | Customer chat support |
| Bugsnag | 1 | Error tracking |
| Firebase | 1 | Mobile/web analytics |
| Tealium | 1 | Tag management |
| FullStory | 1 | Session recording |
| RudderStack | 1 | Customer data pipeline |
The biggest surprise: error monitoring beats marketing analytics. Datadog and Sentry together appear in 8 apps. Google Analytics only shows up in 3. Companies care more about knowing when their widget breaks than tracking how users navigate through it.
That makes sense. Apps like Replit, Instacart, Zillow, and Airtable ship complex interactive widgets. If something goes wrong in an Instacart shopping cart widget, users can't check out. Error tracking is table stakes for these kinds of experiences.
Amplitude is the most popular product analytics tool, used by 5 apps in the health, fitness, and travel space: MyFitnessPal, WeightWatchers, BODi, AllTrails, and TourRadar. These apps have rich, interactive widgets (workout trackers, trail maps, tour carousels) where understanding what users actually do in the widget drives product decisions.
Google Analytics only appears in 3 apps (OpenTable, realestate.com.au, and Zillow). That's a remarkably low number for the world's most widely used analytics platform. It suggests most teams treat their ChatGPT widget as its own thing, separate from their main website analytics.
Apps Running Multiple Analytics Services
A few apps stand out for running more than one third-party service:
- Replit: Datadog + Sentry (monitoring + error tracking)
- Instacart: Datadog + Sentry (same combination)
- Zillow: Datadog + Google Analytics (monitoring + web analytics)
- OpenTable: Sentry + Google Analytics (error tracking + web analytics)
- AllTrails: Amplitude + Bugsnag (product analytics + error tracking)
- realestate.com.au: Google Analytics + Tealium (web analytics + tag management)
- Gusto: Statsig + Intercom (A/B testing + customer support)
Gusto's combination is the most unusual. Statsig means they're likely running experiments inside their ChatGPT widget — testing different versions of their payroll interface, for example. And Intercom suggests they may offer customer support right inside the widget. No other app does both.
4 Apps Have Dedicated Event Tracking Tools
Beyond the approved domain lists, we also looked at which apps have built dedicated tools specifically for tracking events — separate from the app's core features like searching, booking, or creating things.
Only 4 apps out of 212 have them.
Uber and Uber Eats
Both apps have a tool called publish_analytics_events with a very direct description:
INTERNAL TOOL - DO NOT CALL
This tool is reserved exclusively for widget telemetry and should NEVER be called by the agent under any circumstances.
When a user taps on a ride option or views a price estimate in the Uber widget, the widget sends those interaction events through this tool back to Uber's systems. It's how the widget reports what's happening to Uber's analytics team.
One interesting inconsistency: Uber Eats marks this tool as publicly visible while Uber marks it as private. Both use the same "DO NOT CALL" description, but the different visibility settings mean the AI treats them differently.
Adobe Express
Adobe Express has a log_analytics tool marked as private, described simply as "Logs analytics events from UI widgets." It takes one parameter: a list of events.
Clay
Clay's track-event tool (also private) is the simplest of all:
- eventName (required): The name of the event to track
- properties (optional): Additional details about the event
Two Different Approaches to Tracking
The 4 apps with tracking tools fall into two camps:
Widget tracking (Uber, Uber Eats, Adobe Express): The visual UI of the App records what users do — clicks, views, interactions — and sends those events back to the company's analytics systems. The AI isn't supposed to touch these tools.
General event tracking (Clay): A simple tool that records named events with properties. Not tied to a specific UI element — more like a traditional analytics call.
The widget tracking pattern is more common, but it creates a problem we've covered before in our analysis of hidden commands. These tools need to exist so the widget can use them, but they show up in the AI's list of available tools. That means developers have to write descriptions telling the AI not to use them, which is awkward and not always reliable.
What This Tells Us
Almost no one is tracking users inside ChatGPT widgets. Only 11% of apps connect to any third-party analytics service. The ChatGPT widget is still a mostly untracked surface for the vast majority of apps.
When companies do track, they prioritize knowing if things break over knowing how users behave. Error monitoring tools (Datadog, Sentry, Bugsnag) appear in more apps than product analytics tools (Amplitude, Google Analytics). Reliability comes first.
Dedicated tracking tools are extremely rare. Only 4 out of 212 apps have them, and 3 of those are specifically for widget interaction tracking. If you're building a ChatGPT app, you probably don't need a dedicated tracking tool — and if you do, mark it private so the AI doesn't see it.
Google Analytics is not the default here. On the regular web, GA is everywhere. Inside ChatGPT widgets, it barely registers. Teams are either not tracking at all or choosing more specialized tools for this new surface.
Methodology
This analysis covers 212 active apps in the ChatGPT App Store as of February 2026. Analytics providers were identified by matching each app's approved widget domains against known analytics, monitoring, and tracking service domains. Event tracking tools were identified by looking at tool names and descriptions across all apps. We excluded OpenAI's own integrations (like Slack, GitHub, and Google Workspace) to focus on third-party apps.